This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") in the context of the provision of our services as well as within our online offer and the websites, functions and content associated with it, as well as external online presences, such as our social media profile (hereinafter jointly referred to as "online offer"). With regard to the terms used, such as "processing" or "person responsible", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).
Amae - Institute for Training & Consulting
22529 Hamburg, DE
T +49 (0) 171 22 111 05
Types of data processed
- Inventory data (e.g., personal master data, names or addresses).
- Contact details (e.g., e-mail, telephone numbers).
- Content data (e.g., text input, photographs, videos).
- Usage data (e.g. websites visited, interest in content, access times).
- Meta / communication data (e.g., device information, IP addresses).
Categories of data subjects
Visitors and users of the online offer (in the following we also refer to the persons concerned collectively as "users"). Purpose of processing
- Provision of the online offer, its functions and content.
- Answering contact requests and communicating with users.
- Safety measures.
- Reach measurement / marketing
„Personal data "is all information that relates to an identified or identifiable natural person (hereinafter" data subject "); A natural person is regarded as identifiable who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, which express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person. "Processing" is any process or series of processes carried out with or without the help of automated processes in connection with personal data. The term is broad and includes practically every handling of data.
"Pseudonymisation" is the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is stored separately and is subject to technical and organizational measures that ensure that the personal data cannot be assigned to an identified or identifiable natural person. "Profiling" means any type of automated processing of personal data that consists of using this personal data to evaluate certain personal aspects relating to a natural person, in particular to Analyze or predict aspects relating to work performance, economic situation, health, personal preferences, interests, reliability, behavior, whereabouts or relocation of this natural person.
“Responsible” is the natural or legal person, authority, institution or other body that decides alone or jointly with others on the purposes and means of processing personal data. “Processor” means a natural or legal person, authority, institution or another body that processes personal data on behalf of the person responsible.
Relevant legal bases
NIn accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. For users from the scope of the General Data Protection Regulation (GDPR), i.e. the EU and the EEC, unless the legal basis is mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 Para. 1 lit. a and Art 7 GDPR; The legal basis for processing to fulfill our services and to carry out contractual measures as well as answering inquiries is Art. 6 Para. 1 lit.b GDPR; The legal basis for processing to fulfill our legal obligations is Art. 6 Para. 1 lit. c GDPR; In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6 (1) lit. d GDPR serves as the legal basis. The legal basis for the processing required to perform a Task that is in the public interest or is carried out in the exercise of public authority which is the responsibility of the person responsible The legal basis for processing to safeguard our legitimate interests is Article 6 (1) (f) GDPR. The processing of data for purposes other than those for which it was transferred is Art. 6 Para. 1 lit. e GDPR The processing of special categories of data (in accordance with Art. 9 Para. 1 GDPR) is determined according to the requirements of Art. 9 Para. 2 GDPR.
In accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probability of occurrence and severity of the risk for the rights and freedoms of natural persons, we take suitable technical and organizational measures Measures to ensure a level of protection appropriate to the risk. The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transfer, and security of the Availability and their separation. Furthermore, we have set up procedures that ensure that data subjects' rights are exercised, data is deleted and that data are responded to at risk. Furthermore, we already consider the protection of personal data during the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly default settings.
Cooperation with contract processors, jointly responsible parties and third parties
If we disclose data to other persons and companies (contract processors, jointly responsible persons or third parties) in the course of our processing, transmit them to them or otherwise grant them access to the data, this is only done on the basis of legal permission (e.g. if the data is transmitted to third parties, such as payment service providers to fulfill the contract), users have consented, a legal obligation provides for this or based on our legitimate interests (e.g. when using agents, web hosts, etc.). If we disclose data to other companies in our group of companies, transmit or otherwise grant them access, this is done in particular for administrative purposes as a legitimate interest and beyond that on a basis corresponding to the legal requirements.
Transfers to third countries
If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or in the context of the use of third-party services or disclosure or transfer of data to other persons or companies happens, this only happens if it is done to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data in a third country only if the legal requirements are met. This means that processing takes place e.g. on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to the EU (e.g. for the USA through the "Privacy Shield") or compliance with officially recognized special contractual obligations.
Data Subject Rights
You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements. the legal requirements the right to request the completion of the data concerning you or the correction of the incorrect data concerning you To request a restriction of the processing of the data. You have the right to demand that the data relating to you that you have provided to us to receive in accordance with the legal requirements and to request their transmission to other responsible persons Requirements the right to submit a complaint to the competent supervisory authority.
Right of withdrawal
You have the right to revoke your consent with effect for the future.
Right to object
You can object to the future processing of the data concerning you at any time in accordance with the legal requirements. The objection can in particular be made against processing for direct marketing purposes.
Deletion of data
The data processed by us will be deleted or restricted in their processing in accordance with the legal requirements. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention requirements, unless the data is deleted because it is required for other and legally permissible purposes their processing is restricted. I.e. the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons.
We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.
Business related processing
In addition, we process - contract data (e.g., subject matter, term, customer category) - payment data (e.g., bank details, payment history) from our customers, interested parties and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.
We process the data of our customers as part of our contractual services, which include conceptual and strategic advice, campaign planning, software and design development / advice or maintenance, implementation of campaigns and processes / handling, server administration, data analysis / consulting services and training services Inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., subject of the contract, term), payment data (e.g., bank details, payment history ), Usage and metadata (e.g. in the context of evaluating and measuring the success of marketing measures). In principle, we do not process special categories of personal data, unless these are part of a commissioned processing. Those affected include our customers, interested parties and their customers, users, website visitors or employees as well as third parties. The purpose of processing is to provide contractual services, billing and our customer service. The legal basis for processing results from Art. 6 Paragraph 1 lit. b GDPR (contractual services), Art. 6 Paragraph 1 lit. f GDPR (analysis, statistics, optimization, security measures). We process data that are necessary for the establishment and fulfillment of the contractual services and point out the necessity of their disclosure. Disclosure to external parties only takes place if it is necessary in the context of an order. When processing the data provided to us within the framework of an order, we act in accordance with the instructions of the client and the legal requirements for order processing in accordance with Art. 28 GDPR and do not process the data for any purposes other than the order-related purposes. We delete the data after the statutory expiry Warranty and comparable obligations. the necessity of data retention is reviewed every three years; In the case of the legal archiving obligations, the deletion takes place after their expiry (6 J, according to § 257 Abs. 1 HGB, 10 J, according to § 147 Abs. 1 AO). In the case of data that has been disclosed to us in the context of an order by the client, we delete the data according to the specifications of the order, generally after the end of the order.
Therapeutic services and coaching
We process the data of our clients and interested parties and other clients or contractual partners (uniformly referred to as "clients") in accordance with Art. 6 Paragraph 1 lit. b) GDPR in order to provide them with our contractual or pre-contractual services. The data processed here, the type, scope and purpose and the necessity of their processing are determined by the underlying contractual relationship. The processed data basically includes inventory and master data of the clients (e.g., name, address, etc.), as well as the contact details (e.g., e-mail address, telephone, etc.), the contract data (e.g., services used, Fees, names of contact persons, etc.) and payment data (e.g., bank details, payment history, etc.) As part of our services, we can also use special categories of data in accordance with Art. 9 Paragraph 1 GDPR, in particular information on the health of clients process, possibly with reference to their sex life or sexual orientation, ethnic origin or religious or ideological convictions. For this purpose, if necessary, in accordance with Art. 6 Paragraph 1 lit. a., Art. 7, Art. 9 Paragraph 2 lit. a. DSGVO an express consent of the clients and otherwise process the special categories of data for health care purposes on the basis of Art. 9 Para. 2 lit h. GDPR, Section 22 Paragraph 1 No. 1 b. BDSG. If necessary for the fulfillment of the contract or by law, we disclose or transmit the data of the clients in the context of communication with other specialists, third parties typically involved in the fulfillment of the contract, such as billing offices or comparable service providers, provided that this is necessary for the provision of our services in accordance with Art. 6 para. 1 lit b. DSGVO serves, legally according to Art. 6 Abs. 1 lit c. GDPR is required to serve our interests or those of the clients in efficient and inexpensive health care as a legitimate interest in accordance with Art. 6 Para. 1 lit f. GDPR or in accordance with Art. 6 Para. 1 lit d. GDPR is necessary. to protect the vital interests of the client or another natural person or within the scope of a consent in accordance with Art. 6 Para. 1 lit. a., Art. 7 GDPR. The data is deleted if the data is required to fulfill contractual or statutory welfare obligations as well as dealing with any warranty and comparable obligations is no longer necessary, whereby the necessity of storing the data is checked every three years; Otherwise, the statutory retention requirements apply.
Administration, financial accounting, office organization, contact management
We process data in the context of administrative tasks as well as the organization of our operations, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the context of providing our contractual services. The processing bases are Article 6, Paragraph 1, Letter c. DSGVO, Art. 6 Para. 1 lit.f. DSGVO. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in processing lies in administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services. The deletion of the data with regard to contractual services and contractual communication corresponds to the information mentioned in these processing activities. We disclose or transmit data to the financial administration, consultants, such as tax consultants or auditors, as well as other fee offices and payment service providers. We also save Basis of our business interests information on suppliers, organizers and other business partners, e.g. for the purpose of later contact. We generally store this mostly company-related data permanently. Business analyzes and market research In order to operate our business economically, to be able to recognize market trends, wishes of the contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc. We process inventory data, Communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 Paragraph 1 lit. f. of marketing and market research. We can take into account the profiles of the registered users with information, e.g. on the services they have used. The analyzes serve us to increase the user-friendliness, the optimization of our offer and the economic efficiency. The analyzes serve us alone and are not disclosed externally, unless they are anonymous analyzes with summarized values. If these analyzes or profiles are personal, they will be deleted or anonymized when the user terminates them, otherwise after two years from the contract conclusion. In addition, the overall business analysis and general trend determinations are created anonymously if possible.
Comments and Posts
Hosting and e-mailing
The hosting services we use serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, sending emails, security services and technical maintenance services that we use for the purpose of operating this online offer. We, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, interested parties and visitors to this online offer based on our legitimate interests in an efficient and secure provision of this online offer in accordance with Art. 6 Para. 1 lit.f GDPR in conjunction with Art. 28 GDPR (conclusion of an order processing contract).
Collection of access data and log files
We, or our hosting provider, collect data on every access to the server on which this service is located (so-called server log files) on the basis of our legitimate interests within the meaning of Art. 6 Paragraph 1 lit. The access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider For security reasons (e.g. to investigate acts of abuse or fraud), log file information is stored for a maximum of 7 days and then deleted. Data, the further storage of which is required for evidence purposes, are excluded from deletion until the respective incident has been finally clarified Online offers within the meaning of Art. 6 Paragraph 1 lit. that the third-party providers of this content perceive the IP address of the user, since they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offer, as well as being linked to such information from other sources.
We incorporate typographic elements (fonts) from the “Google Fonts” service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. The processed data may include, in particular, the users' IP addresses and location data, which, however, are not collected without their consent (usually in the context of the settings of their mobile devices). The data can be processed in the USA. Data protection declaration: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
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